Sega Master System

The Sega Master System can be seen as either a failure or success, it depends on which market you are talking about. While the console did poorly in the US market due to Nintendo's monopoly, the opposite can be said for some of the other markets, namely Europe.

The Master System was officially released in the States in 1986. The decision to release the console in the west before it was released in Japan was an attempt to catch up with the massive gain Nintendo already had on the market. Nintendo had very wisely taken advantage of the video game crash by plugging the gap in early 1985 with its new Famicom or Nintendo Entertainment System as it was known in America.

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The American consumers had gone mad for the new NES console, and at one point the demand for the machine was more than Nintendo could meet. They had waited too long for decent quality titles and Nintendo came armed with a number of high quality arcade conversions, and a few new titles to whet the consumer’s appetite. The console was a huge success and game developers flocked to Nintendo in droves, especially as Atari recently ceased to exist and the console market had all but dried up.

It’s a fact that Sega's Master System was technically the better machine. Just as the NES was based on the Famicom home computer, the Master System was also based on a home computer - the Sega SC-3000; its third machine. It had better specs the NES, and with Sega's knowledge and reputation of making quality arcade games, it should have done much better than it did. But in the end it had have nothing to do with the machines, but the way in which Nintendo dealt with software developers that made the SMS a flop.

Such was the demand for developers to produce games for the latest console, that Nintendo ruthlessly locked them into producing games exclusively for them. It was written into the licenses that the games could not be ported onto other machines, which effectively gave Nintendo a monopoly over the American Video game market. By the time Sega arrived on the scene, most developers were already associated with Nintendo, and only a handful were left for Sega.

Sega battled Nintendo for nearly two years for the American market before deciding to cut their losses. Nintendo had gained so much territory that Sega just could not compete. They handed over the control of the Sega Master System to Tonka Toys and concentrated their efforts in Europe where they had recently released the console. This proved to be a wise move for Sega and the Master System was much more successful here than anywhere else. This was almost a two-fingered salute to Nintendo who until now must have been smugly rubbing their hands all the way to the bank.

A large number of developers, most of who had made a name for themselves on the Commodore 64 and Spectrum home computers, started producing games for the SMS. In the same way that Nintendo America had secured all the best developers stateside, Sega managed to do the same in Europe (and without 'illegal' market practices). This was the turning point in Sega's fortune, and would be followed by a number of other 'victories' over Nintendo in the forthcoming years.

In 1989 Sega caused a stir with the release of the Genesis (Megadrive) console. This caused people in the States to change the way they felt about Sega, and Sega decided to buy back the rights to the Master System from Tonka. In all honesty, Tonka had been hopeless at marketing the SMS, and had made little or no difference to sales in the two years they had had control of the console. They hadn't won any additional developers and had mainly shipped poor titles over titles from Japan, most of which should have stayed there.

Sega redesigned the Master System, and released a 'bare bones' console - the Master System II, which was not much more than a box with a cartridge slot and a power switch. They dropped the price, and spent a great deal on advertising the console, and released a number of successful Genesis games, namely Streets of Rage & Sonic the Hedgehog. This improved sales slightly, but by now gamers had turned their attention to Sega's 16Bit console, so in reality the move came too late.

Sega finally found success with the Master System in South America. They licensed the console to Tec Toy, who redesigned the casing of the Master System II and released it as the Master System III in Brazil. The console and games were inexpensive to produce, and the sheer volume of Brazilian buyers meant the price dropped, which in turn meant even more people could afford the console. Indeed, the console was a massive success and was only taken off the shelves in 1997, after selling over 2 million units.

Personally, I loved the console. There were a number of great gun games (of which I am a fan) and while there were very few 3D games, I think the glasses worked remarkably well, even if they made me feel a little sick after more than an hour! I have always been a big advocate of the Wonderboy games, and with four such titles released on the SMS this is a good enough reason for it to be my preferred 8Bit console!

So there you have the history of the Master System. I can't help feeling sorry for Sega in some ways. The console failed in America because of Nintendo's illegal monopoly of the market, and the poor marketing of the console once Tonka took over. I can't help wondering what would have been if the developers had gone with Sega, the better of the two machines. Would the games have been any better? Would there have been more quality 8Bit titles? Or would we just have the same games in different packaging and different sized cartridges?

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Sega Master System 1 Hang On Console Boxed

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£50.00
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£50.00

The Master System I console. This console comes with Hang-On game built in. There is a huge catalogue of games available for the Master System to suit all your game play demands. Comes with Control Deck, Game Pad, AC adapter, RF Lead and manual. The box, console and contents are all in good condition.

Sega Master System 1 Alex Kidd Console Boxed

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The Master System I console. This console comes with Alex Kidd game built in. There is a huge catalogue of games available for the Master System to suit all your game play demands. Comes with Control Deck, Game Pad, AC adapter and RF Lead. The box, console and contents are all in good condition, however the instructions are missing and the polystyrene inner is a bit tatty hence the lower price.

Xenon 2 - Image Works

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This game is missing its instruction book
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£9.00
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£9.00

XENON 2: Hard, fast coin-op quality destructive action with a hot sound track to match.  XENON 2: Its out of this world!  XENON 2: Its a mega blast! This is the Image Works cover.

Dino Basher

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This is a reproduction of an unreleased game
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£50.00
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£50.00

Join Bignose in a zany prehistoric race to catch his dinner! Club your way through hoards of dinosaur's across four huge islands, collecting bones and rocks and trade with the natives. Fly between the islands using your club as helicopter rotors and become the first flying man. Great cartoon graphics, brilliant music, and most importantly fun!

Zool

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Box: 
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£44.00
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£44.00

Once every year, the games world is rocked by a game so stunning, so fast, so colourful, so bid, so demanding, so mega, so awesome, so varied, so incredible, and so full of fabulous features and unexpected treats that everybody just looks at it and says "That's It!" This year, Zool, The ninja from the "Nth" Dimension is definitely it - You'd be absolutely out of your tree to miss it!!

Zillion 2 - The Tri-Formation

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£24.00
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£24.00

They're at it again! The dreaded Norsa Empire is back. stronger than ever before. This time they won't make any mistakes. Others have tried to stop them and all have failed. The evil Baron Ricks knows you are coming. And it's a tap! But you're the galaxy's last hope. Can you do what's never been done before?

Zillion

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Notes: 
This game is missing its instruction book
Box: 
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£9.00
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£9.00

Zaxxon 3D

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Notes: 
This game requires the 3D Glasses.
Box: 
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£18.00
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£18.00

The enemy has built battle fortresses in the farthest reaches of space. There's only one way in. and one way out. Your Mission: Infiltrate the enemy's defenses and destroy their mother ships!

Xenon 2 - Virgin

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£7.00
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£7.00

XENON 2: Hard, fast coin-op quality destructive action with a hot sound track to match.  XENON 2: Its out of this world!  XENON 2: Its a mega blast! 

Ys - The Vanished Omens

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Box: 
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£68.00
Manual: 
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£68.00

Once long ago, the Kingdom of Y's fell under a reign of evil. But the Goddesses of Y's saved the Kingdom from ruin. Their feats were written in six magical books and hidden until the time the goddesses would be needed again. A thousand years later, that time has come. You are Aron, a wanderer. An evil sorcerer named Dark Dekt is planning diabolical magic. And the seer Sara is desperately looking for a swordsman to help her find the vanished six books of Y's. 

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