Sega Genesis

The Sega Genesis is the US release of the Sega Mega Drive and is a 16-bit video game console released by Sega in North America in 1989. Mega Drive was the name used in Japan and Europe, while it was sold under the name Sega Genesis in North America, as Sega was unable to secure legal rights to the Mega Drive name in that region. The Mega Drive was Sega's fifth home console and the successor to the Sega Master System, with which it is electronically compatible.

The Genesis is part of the fourth generation era of consoles, and the first of its generation to achieve notable market share in Europe and North America. It was a direct competitor of the TurboGrafx-16 (which was released one year earlier) and the Super Nintendo Entertainment System (which was released two years later). The Sega Genesis began production in Japan in 1988 and ended with the last new licensed game being released in 2002 in Brazil.

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With over 29 million units sold, it became Sega's most successful console. The console has a legacy with certain games available on the console being offered as downloads to be played on newer consoles, fan translations and indie game development.

Although the Sega Master System was a success in Europe, and later also Brazil, it failed to ignite much interest in the North American or Japanese markets, which, by the mid-to-late 1980s, were both dominated by Nintendo's large market shares. Meanwhile in the arcades, the Sega System 16 had become a success. Hayao Nakayama, Sega's CEO at the time, decided to make its new home system utilize a similar 16-bit architecture. The final design was eventually also used in the Mega-Tech, Mega-Play and System-C arcade machines. Any game made for the Mega Drive hardware could easily be ported to these systems.

The first name Sega considered for its console was the MK-1601, but it ultimately decided to call it the "Sega Mega Drive" in Europe and Japan. The name was said to represent superiority and speed, with the powerful Motorola 68000 processor in mind. The North American version went by the name "Genesis" due to a trademark dispute.

The Sega Genesis initially competed against the aging 8-bit NES, over which it had superior graphics and sound. Despite this, the Genesis was all but ignored in Japan as soon as it was launched. Some positive coverage came out of magazines Famitsu and Beep!, but Sega shipped only 400,000 units in the first year. In order to sell more units, Sega tried some risky moves, including creating an online banking system and answering machine called the Sega Anser and several peripherals and games. The Mega Drive remained a distant third in Japan behind Nintendo's Super Famicom and NEC's PC-Engine throughout the 16-bit era.

One of Sega's most famous advertisements in North American media was its slogan "Genesis does what Nintendon't", which showcased the graphics advantage that the Genesis held against the aging NES. New Sega of America CEO Michael Katz instituted a two-part approach to build sales in that region. The first part involved a marketing campaign to challenge Nintendo head-on and emphasize the more arcade-like experience available on the Genesis, summarized by the slogan "Genesis does what Nintendon't". The second part, since Nintendo owned the console rights to most arcade games of the time, involved creating a library of instantly-recognizable titles by contracting with celebrities and athletes to produce games using their names and likenesses; Pat Riley Basketball, Arnold Palmer Tournament Golf, James 'Buster' Douglas Knockout Boxing, Joe Montana Football, Tommy Lasorda Baseball, Mario Lemieux Hockey, and Michael Jackson's Moonwalker all stemmed from this initiative. Nonetheless, it had a hard time overcoming Nintendo's ubiquitous presence in the consumer's home.

Sega CEO Hayao Nakayama, fearing a second market failure soon after the Master System, hired Tom Kalinske to replace Katz in mid-1990. Although Kalinske initially knew little about the video game market, he learned quickly and surrounded himself with industry-savvy advisors. A believer in the razor and blades business model, he developed a four-point plan: cut the price of the console; create a US-based team to develop games targeted at the American market; continue and expand the aggressive advertising campaigns; and replace the bundled game with a new title, Sonic The Hedgehog. The Japanese board of directors asked "Are you out of your mind?", but Nakayama approved all four points. Magazines praised Sonic as one of the greatest games yet made, and Sega's console finally took off as customers who had been waiting for the Super NES decided to purchase a Genesis instead. Nintendo's console would debut against an established competitor, while NEC's TurboGrafx-16 was left out and NEC soon pulled out of the market.

Sega began 1992 with a number of advantages: a 55% to 45% market share over the Super NES, a lower price, and a tenfold advantage in number of games. Sega's advertising continued to position the Genesis as the "cooler" console, and coined the term "Blast Processing" to suggest that the Genesis was capable of handling games with faster motion than the SNES. A Sony focus group found that teenage boys would not admit to owning a Super NES rather than a Genesis. Neither console could maintain a definitive lead in market share for several years.

By the end of 1995, Sega was supporting five different consoles and two add-ons: Saturn, Genesis, Game Gear, Pico, Sega CD, 32X and Master System in PAL and some South American (predominantly Brazilian) markets. As the Saturn was leading Sony's PlayStation in Japan while the Mega Drive was never successful there, Sega of Japan CEO Hayao Nakayama chose to discontinue the Mega Drive. While this made perfect sense for the Japanese market, it was disastrous in North America: the market for Genesis games was much larger than for the Saturn, but Sega was left without the inventory or software to meet demand. In comparison, Nintendo concentrated on the 16-bit market and reported the most lucrative holiday season in the industry. It also undercut the Sega of America executives; CEO Tom Kalinske, who oversaw the rise of the Genesis in 1991, grew uninterested in the business and resigned in mid 1996.

In 1997, Sega licensed the Genesis to Majesco so that it could re-release the console. Majesco began re-selling millions of formerly unsold cartridges at a budget price together with the second model of the Genesis, until it later released a third version of it. The last commercially licensed release in North America was Frogger, released in 1998.

The Mega Drive was supported until 1997 in Europe, when Sega announced it was dropping support for it. It was discontinued along with its predecessor, the long-lived Sega Master System, to allow Sega to concentrate on its newer console, the Saturn. The Mega Drive's add-ons, the Mega CD and 32X, were also both discontinued at this point, having been the same general failures they were in the other regions.

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Junction

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£7.00
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£7.00

Simple to Learn. Impossible to Master! Over 50 levels. Multiple Playfields.

Double Dragon 3

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£22.00
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£22.00

The original martial arts adventure continues - all the hard-hitting arcade action is at your command! Battle your way across the globe with awesome special moves and lethal weapons straight from the arcade! Whether it's a swirling Hurricane Kick or a staggering One Armed Head Butt, you have what it takes to crush ruthless enemies in the Double Dragon adventure of a lifetime! Battle across America, China, Japan and Italy to your ultimate challenge in Egypt!

Earnest Evans

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£14.00
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Warning! Ancient Terror is on the Loose! In the 1930's, famed archaeologist Earnest Evans unearthed his greatest challenge: three ancient idols that together could bring an end to life on Earth. The idols were scattered at random throughout the world by the god of the winds, Hastur, before its power was crushed. Yet Evans was injured before he could complete the search.

Garfield Caught in the Act

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Garfield has broken Jon's TV, and in an attempt to fix it, falls asleep, waking to find himself in the clutches of an evil monster - Glitch. Glitch zaps both of them into the TV, where Garfield must battle through many different levels composed of well known movies in order to escape.

Goofys Hysterical History Tour

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£14.00
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£14.00

Poor Goofy! His arch-rival - that nasty Pete - is out to get him again! This time he's trying to get Goofy fired from his janitor's job at the Ludwig von Drake History Museum by sabotaging the exhibits! From Prehistoric and Medieval days to Colonial America and the Wild West, Goofy's first Sega Genesis adventure is the most hysterical history tour there ever was!

Great Waldo Search

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£9.00
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£9.00

When Whitebeard the wizard lost his powerful magic scrolls, he knew who to turn to for help - Waldo! Whitebeard asks his good friend to search the Realms of Enchantment to find his missing parchments. Well, you know Waldo's famous love of challenges... so he takes his walking stick, his trusty dog Woof and off he goes! Now it's your turn to help Waldo in his thrilling search across lands filled with hungry ogres, flaming dragons, massive castles, fire druids, wild beasts and plenty more!

Deadly Moves

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£7.00
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Move over masters, a new champion is kicking in! This exciting action adventure game recreates the fury and explosiveness of international boxing. You take no prisoners, It's a deadly fight for life and the championship in a tens eries match. Set against international backdrops, you're pitted against ten of the most deadly Masters of the Martial Arts.

Demolition Man

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£14.00
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£14.00

One cop. One criminal. One mission: destroy the other man first! You're John Spartan, freshly thawed from the San Angeles cryoprison. Armed with shotguns, magnum handguns and grenade, hunt Simon Phoenix through ten explosive levels.

Dinosaurs for Hire

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£32.00
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£32.00

Dino Dudes with Major Attitudes! A psycho-dictator unleashes mobs of biogenetic dinosaur freaks. These four Dinosaurs For Hire take on the mission. Blasting through hordes of ninjas and prehistoric beasts the size of skyscrapers.

Cyberball

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£7.00
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Bash your way to the goal post in Cyberball, the national sport of the 21st century. Massive Robots grapple for yardage on this metal-crunching gridiron of the future. And when the action gets critical, the ball explodes!

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