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Sega Genesis

The Sega Genesis is the US release of the Sega Mega Drive and is a 16-bit video game console released by Sega in North America in 1989. Mega Drive was the name used in Japan and Europe, while it was sold under the name Sega Genesis in North America, as Sega was unable to secure legal rights to the Mega Drive name in that region. The Mega Drive was Sega's fifth home console and the successor to the Sega Master System, with which it is electronically compatible.

The Genesis is part of the fourth generation era of consoles, and the first of its generation to achieve notable market share in Europe and North America. It was a direct competitor of the TurboGrafx-16 (which was released one year earlier) and the Super Nintendo Entertainment System (which was released two years later). The Sega Genesis began production in Japan in 1988 and ended with the last new licensed game being released in 2002 in Brazil.

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With over 29 million units sold, it became Sega's most successful console. The console has a legacy with certain games available on the console being offered as downloads to be played on newer consoles, fan translations and indie game development.

Although the Sega Master System was a success in Europe, and later also Brazil, it failed to ignite much interest in the North American or Japanese markets, which, by the mid-to-late 1980s, were both dominated by Nintendo's large market shares. Meanwhile in the arcades, the Sega System 16 had become a success. Hayao Nakayama, Sega's CEO at the time, decided to make its new home system utilize a similar 16-bit architecture. The final design was eventually also used in the Mega-Tech, Mega-Play and System-C arcade machines. Any game made for the Mega Drive hardware could easily be ported to these systems.

The first name Sega considered for its console was the MK-1601, but it ultimately decided to call it the "Sega Mega Drive" in Europe and Japan. The name was said to represent superiority and speed, with the powerful Motorola 68000 processor in mind. The North American version went by the name "Genesis" due to a trademark dispute.

The Sega Genesis initially competed against the aging 8-bit NES, over which it had superior graphics and sound. Despite this, the Genesis was all but ignored in Japan as soon as it was launched. Some positive coverage came out of magazines Famitsu and Beep!, but Sega shipped only 400,000 units in the first year. In order to sell more units, Sega tried some risky moves, including creating an online banking system and answering machine called the Sega Anser and several peripherals and games. The Mega Drive remained a distant third in Japan behind Nintendo's Super Famicom and NEC's PC-Engine throughout the 16-bit era.

One of Sega's most famous advertisements in North American media was its slogan "Genesis does what Nintendon't", which showcased the graphics advantage that the Genesis held against the aging NES. New Sega of America CEO Michael Katz instituted a two-part approach to build sales in that region. The first part involved a marketing campaign to challenge Nintendo head-on and emphasize the more arcade-like experience available on the Genesis, summarized by the slogan "Genesis does what Nintendon't". The second part, since Nintendo owned the console rights to most arcade games of the time, involved creating a library of instantly-recognizable titles by contracting with celebrities and athletes to produce games using their names and likenesses; Pat Riley Basketball, Arnold Palmer Tournament Golf, James 'Buster' Douglas Knockout Boxing, Joe Montana Football, Tommy Lasorda Baseball, Mario Lemieux Hockey, and Michael Jackson's Moonwalker all stemmed from this initiative. Nonetheless, it had a hard time overcoming Nintendo's ubiquitous presence in the consumer's home.

Sega CEO Hayao Nakayama, fearing a second market failure soon after the Master System, hired Tom Kalinske to replace Katz in mid-1990. Although Kalinske initially knew little about the video game market, he learned quickly and surrounded himself with industry-savvy advisors. A believer in the razor and blades business model, he developed a four-point plan: cut the price of the console; create a US-based team to develop games targeted at the American market; continue and expand the aggressive advertising campaigns; and replace the bundled game with a new title, Sonic The Hedgehog. The Japanese board of directors asked "Are you out of your mind?", but Nakayama approved all four points. Magazines praised Sonic as one of the greatest games yet made, and Sega's console finally took off as customers who had been waiting for the Super NES decided to purchase a Genesis instead. Nintendo's console would debut against an established competitor, while NEC's TurboGrafx-16 was left out and NEC soon pulled out of the market.

Sega began 1992 with a number of advantages: a 55% to 45% market share over the Super NES, a lower price, and a tenfold advantage in number of games. Sega's advertising continued to position the Genesis as the "cooler" console, and coined the term "Blast Processing" to suggest that the Genesis was capable of handling games with faster motion than the SNES. A Sony focus group found that teenage boys would not admit to owning a Super NES rather than a Genesis. Neither console could maintain a definitive lead in market share for several years.

By the end of 1995, Sega was supporting five different consoles and two add-ons: Saturn, Genesis, Game Gear, Pico, Sega CD, 32X and Master System in PAL and some South American (predominantly Brazilian) markets. As the Saturn was leading Sony's PlayStation in Japan while the Mega Drive was never successful there, Sega of Japan CEO Hayao Nakayama chose to discontinue the Mega Drive. While this made perfect sense for the Japanese market, it was disastrous in North America: the market for Genesis games was much larger than for the Saturn, but Sega was left without the inventory or software to meet demand. In comparison, Nintendo concentrated on the 16-bit market and reported the most lucrative holiday season in the industry. It also undercut the Sega of America executives; CEO Tom Kalinske, who oversaw the rise of the Genesis in 1991, grew uninterested in the business and resigned in mid 1996.

In 1997, Sega licensed the Genesis to Majesco so that it could re-release the console. Majesco began re-selling millions of formerly unsold cartridges at a budget price together with the second model of the Genesis, until it later released a third version of it. The last commercially licensed release in North America was Frogger, released in 1998.

The Mega Drive was supported until 1997 in Europe, when Sega announced it was dropping support for it. It was discontinued along with its predecessor, the long-lived Sega Master System, to allow Sega to concentrate on its newer console, the Saturn. The Mega Drive's add-ons, the Mega CD and 32X, were also both discontinued at this point, having been the same general failures they were in the other regions.

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Light Crusader

Notes: 
This game is brand new and sealed
Box: 
yes
£14.00
Manual: 
yes
£14.00

Brought to you by the Creators of Gunstar Heroes and Dynamite Headdy, Light Crusader is the most stunning isometric role playing adventure you will ever play. Taking on the role of King Fredrick, it is your mission to discover who and what is at the centre of an evil curse put on your medieval village.

Lightening Force

Box: 
yes
£14.00
Manual: 
yes
£14.00

You must lead the battle against the evil Lohun Empire. Their computer system is poised to destroy your Galaxy Federation's defences. Lead the attack on their heavily defended military planet. Knock out the planet's command centre to pave the way for the invasion force. Take the fight underwater to destroy massive marine battle cruisers. Launch magnetically charged photon blasts at alien bio-mechanics. Twist through the labyrinth structure of the enemy's Bio-Base. There you'll meet your final objective, the destructive regenerating computer. Cut loose with the Thunder Sword, your most powerful energy beam, as you battle this ultimate weapon. 9 stages of awesome multiple screen graphics and incredibly challenging gameplay. Uses 10 different weapon systems against colossal enemy warriors.

Landstalker

Box: 
yes
£20.00
Manual: 
yes
£20.00

You are Nigel, professional treasure hunter. Assisted by your friend Friday, you travel to Mercator Island in search of a legendary treasure. What you find are tricks and traps, dungeons and riddles, and a whole new dimension in the world of Role Playing Games.

Jurassic Park

Box: 
yes
£8.00
Manual: 
yes
£8.00

A hurricane rips through the Jurassic Park dinosaur preserve, trapping the tourists and freeing the most terrifying animals ever! Play the character of Grant the palaeontologist in a deadly battle against the creatures, or be a Raptor, battling the other dinosaurs and eluding the human enemies' traps.

Klax

Box: 
yes
£8.00
Manual: 
yes
£8.00

Klax will make you move fast and think fast. Catch coloured tiles as they come down the conveyor belt and arrange them in stacks of threes, vertically, horizontally or diagonally. Sounds easy? It is until they come tumbling so fast it'll drive you crazy trying to catch them all!

Jungle Strike

Box: 
yes
£8.00
Manual: 
yes
£8.00

16MB of awesome action in Jungle Strike. A threat to world peace must once again be stopped. Through nine massive levels, using four all new attack vehicles, can you stop the mad guys?

Joe and Mac

Box: 
yes
£14.00
Manual: 
yes
£14.00

Joe and Mac are two cave dudes that gotta find their girlfriends, they've been kidnapped by evil Neanderthals! Pick up your stone axes as you set off on a prehistoric rescue mission, braving a wild and wacky world filled with flowing lava, rock slides and more primordial monsters than you can shake a club at. It's true arcade action with big coin-op style graphics and the baddest two player option ever.

Jeopardy

Box: 
yes
£6.00
Manual: 
yes
£6.00

There is a fine art to watching Jeopardy! As any know-it-all could tell you. It used to mean shouting at the television in question form or turning to anyone within earshot nodding and calmly saying 'I knew that'. GameTek changes all that by giving Jeopardy! fans everywhere an opportunity to really buzz in. Alex Trebek hosts this all new video game version of televisions longest running game show. Featuring the digitised television studio, theme music, voice and photography of Alex himself, this Jeopardy! Takes full advantage of the graphic and sound capabilities of the Sega Genesis. With over 3500 new questions and answers or is that answers and questions and 700 categories it's sure to last many seasons without re-runs.

Jennifer Capriati Tennis

Box: 
yes
£6.00
Manual: 
yes
£6.00

In 1990 the most heralded rookie tennis player of all time began her career on the pro court. Three years later with a line of tournament successes behind her, 16 year old Jennifer Capriati has established herself as a superstar. Now she invites you to excel at championship tennis. Jennifer has gathered some of the highest ranking tennis players in the world to challenge you in exciting and realistic competition.

Izzys Quest for the Olympic Rings

Notes: 
This game is brand new and sealed
Box: 
yes
£16.00
Manual: 
yes
£16.00

The ancient Greeks ignited the first Olympic torch hundreds of years ago. The Eternal flame has now been stolen. IZZY, the Olympic character needs your help! Without the flame the 1996 Olympic games will be cancelled. Help Izzy find the five Olympic rings in six magical quests to re-enter the Reality Vortex, then relight the flame in the human world. It's a tough job but with IZZY's morphing abilities and your help...you'll be big time heroes!

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