Holiday Notice

Hello everyone. We are shortly moving to a new, bigger premises so website ordering will be closed for the next month while we move everything to our new building, reorganise and do a full stock take. We will be open again at the start of November. Many thanks. Console Passion

Sega Genesis

The Sega Genesis is the US release of the Sega Mega Drive and is a 16-bit video game console released by Sega in North America in 1989. Mega Drive was the name used in Japan and Europe, while it was sold under the name Sega Genesis in North America, as Sega was unable to secure legal rights to the Mega Drive name in that region. The Mega Drive was Sega's fifth home console and the successor to the Sega Master System, with which it is electronically compatible.

The Genesis is part of the fourth generation era of consoles, and the first of its generation to achieve notable market share in Europe and North America. It was a direct competitor of the TurboGrafx-16 (which was released one year earlier) and the Super Nintendo Entertainment System (which was released two years later). The Sega Genesis began production in Japan in 1988 and ended with the last new licensed game being released in 2002 in Brazil.

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With over 29 million units sold, it became Sega's most successful console. The console has a legacy with certain games available on the console being offered as downloads to be played on newer consoles, fan translations and indie game development.

Although the Sega Master System was a success in Europe, and later also Brazil, it failed to ignite much interest in the North American or Japanese markets, which, by the mid-to-late 1980s, were both dominated by Nintendo's large market shares. Meanwhile in the arcades, the Sega System 16 had become a success. Hayao Nakayama, Sega's CEO at the time, decided to make its new home system utilize a similar 16-bit architecture. The final design was eventually also used in the Mega-Tech, Mega-Play and System-C arcade machines. Any game made for the Mega Drive hardware could easily be ported to these systems.

The first name Sega considered for its console was the MK-1601, but it ultimately decided to call it the "Sega Mega Drive" in Europe and Japan. The name was said to represent superiority and speed, with the powerful Motorola 68000 processor in mind. The North American version went by the name "Genesis" due to a trademark dispute.

The Sega Genesis initially competed against the aging 8-bit NES, over which it had superior graphics and sound. Despite this, the Genesis was all but ignored in Japan as soon as it was launched. Some positive coverage came out of magazines Famitsu and Beep!, but Sega shipped only 400,000 units in the first year. In order to sell more units, Sega tried some risky moves, including creating an online banking system and answering machine called the Sega Anser and several peripherals and games. The Mega Drive remained a distant third in Japan behind Nintendo's Super Famicom and NEC's PC-Engine throughout the 16-bit era.

One of Sega's most famous advertisements in North American media was its slogan "Genesis does what Nintendon't", which showcased the graphics advantage that the Genesis held against the aging NES. New Sega of America CEO Michael Katz instituted a two-part approach to build sales in that region. The first part involved a marketing campaign to challenge Nintendo head-on and emphasize the more arcade-like experience available on the Genesis, summarized by the slogan "Genesis does what Nintendon't". The second part, since Nintendo owned the console rights to most arcade games of the time, involved creating a library of instantly-recognizable titles by contracting with celebrities and athletes to produce games using their names and likenesses; Pat Riley Basketball, Arnold Palmer Tournament Golf, James 'Buster' Douglas Knockout Boxing, Joe Montana Football, Tommy Lasorda Baseball, Mario Lemieux Hockey, and Michael Jackson's Moonwalker all stemmed from this initiative. Nonetheless, it had a hard time overcoming Nintendo's ubiquitous presence in the consumer's home.

Sega CEO Hayao Nakayama, fearing a second market failure soon after the Master System, hired Tom Kalinske to replace Katz in mid-1990. Although Kalinske initially knew little about the video game market, he learned quickly and surrounded himself with industry-savvy advisors. A believer in the razor and blades business model, he developed a four-point plan: cut the price of the console; create a US-based team to develop games targeted at the American market; continue and expand the aggressive advertising campaigns; and replace the bundled game with a new title, Sonic The Hedgehog. The Japanese board of directors asked "Are you out of your mind?", but Nakayama approved all four points. Magazines praised Sonic as one of the greatest games yet made, and Sega's console finally took off as customers who had been waiting for the Super NES decided to purchase a Genesis instead. Nintendo's console would debut against an established competitor, while NEC's TurboGrafx-16 was left out and NEC soon pulled out of the market.

Sega began 1992 with a number of advantages: a 55% to 45% market share over the Super NES, a lower price, and a tenfold advantage in number of games. Sega's advertising continued to position the Genesis as the "cooler" console, and coined the term "Blast Processing" to suggest that the Genesis was capable of handling games with faster motion than the SNES. A Sony focus group found that teenage boys would not admit to owning a Super NES rather than a Genesis. Neither console could maintain a definitive lead in market share for several years.

By the end of 1995, Sega was supporting five different consoles and two add-ons: Saturn, Genesis, Game Gear, Pico, Sega CD, 32X and Master System in PAL and some South American (predominantly Brazilian) markets. As the Saturn was leading Sony's PlayStation in Japan while the Mega Drive was never successful there, Sega of Japan CEO Hayao Nakayama chose to discontinue the Mega Drive. While this made perfect sense for the Japanese market, it was disastrous in North America: the market for Genesis games was much larger than for the Saturn, but Sega was left without the inventory or software to meet demand. In comparison, Nintendo concentrated on the 16-bit market and reported the most lucrative holiday season in the industry. It also undercut the Sega of America executives; CEO Tom Kalinske, who oversaw the rise of the Genesis in 1991, grew uninterested in the business and resigned in mid 1996.

In 1997, Sega licensed the Genesis to Majesco so that it could re-release the console. Majesco began re-selling millions of formerly unsold cartridges at a budget price together with the second model of the Genesis, until it later released a third version of it. The last commercially licensed release in North America was Frogger, released in 1998.

The Mega Drive was supported until 1997 in Europe, when Sega announced it was dropping support for it. It was discontinued along with its predecessor, the long-lived Sega Master System, to allow Sega to concentrate on its newer console, the Saturn. The Mega Drive's add-ons, the Mega CD and 32X, were also both discontinued at this point, having been the same general failures they were in the other regions.

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Road Rash

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Notes: 
This game is missing its manual
Box: 
yes
£9.00
Manual: 
no
£9.00

Kick, punch and club your opponents to the round at one hundred and fifty miles per hour! Race fourteen hostile opponents in the most illegal and dangerous race around. Avoid cows, roadblocks, oil spills and motorcycle cops!

Side Pocket

Box: 
yes
£7.00
Manual: 
yes
£7.00

You don't want to be just another two bit pool hustler. You want to be a true master of the game. And here's your chance! Test your pool skills against a friend, practice trick shots, then go for it in a five round competition for the world title!

Rampart

Box: 
yes
£8.00
Manual: 
yes
£8.00

Rampart combines the best of strategy puzzle games with dynamic action and medieval destruction. Rampart allows up to two players at a time to travel back to the middle ages, building fortifications and positioning cannons, just as the powerful Lords and Barons once did. Now prepare for an all out battle!

Race Drivin

Box: 
yes
£9.00
Manual: 
yes
£9.00

Here it is. the amazing conversion of the smash arcade sensation brings screaming fast car racing to the Genesis. Pound the pedal and grind those hears, down the straights and around wicked hairpin turns. Whip through hairy S-Curves, gut-flipping loop-the-loops and crazy corkscrews! With three cars to choose from, multiple music tracks and cool sound effects, Race Drivin' brings arcade-style auto sped competition to the Genesis.

Pigskin Footbrawl

Box: 
yes
£11.00
Manual: 
yes
£11.00

Combining the most ruthless elements of American Football and a brutal street fight, Jerry Glanville's Pigskin Footbrawl will assault you with a whole new level of sporting mayhem.  Spikes, spears and swords are essential gear as you suit up for the world's #1 selling sports arcade hit.

PGA Tour Golf

Box: 
yes
£6.00
Manual: 
yes
£6.00

You are about to enter the world of big-time golf. A huge crowd surrounds the 18th hole of THE PLAYERS Championship. After 27,032 yards, 71 holes and 4 rounds, a 23-foot birdie putt stands between you and your first tournament victory. In PGA Tour Golf you get it all. The excitement, the fun, the challenge and the rewards of the real PGA Tour!

Pebble Beach Golf Links

Box: 
yes
£5.00
Manual: 
yes
£5.00

Challenge the world famous Pebble Beach golf links. Eighteen of the most dramatic and toughest holes in golf. Tee it up at the #1 rated public course in America and site of the 1992 US Open. Five exciting golfing option, Battery back-up saves golf stats, and In depth golf features.

NHL Hockey

Box: 
yes
£4.00
Manual: 
yes
£4.00

Includes all twenty-two NHL teams and two All-Star teams - each skater modelled on fourteen different attributes, such as scoring, skating, aggression and rink awareness.  All the fast-paced action of real hockey - superior skating, body checks and ballistic slap shots.

Outlander

Box: 
yes
£0.00
Manual: 
yes
£0.00

There's no turning back. The hopes of the human race are riding on you. And you're their only chance of survival. To go forward, you'll  have to fight your way in. And then pray you can get out!  

NHL 96

Notes: 
This game is brand new and sealed
Box: 
yes
£6.00
Manual: 
yes
£6.00

Strap on your helmet and cinch up your skates because this is ice hockey not nice hockey, a fast and furious all-out assault on your senses, where breakaways are met with bone-quaking body checks and the five hole looks more like a button hole. Skate faster, stop quicker, line it up and let it fly - this is the ultimate in breakneck, blistering sports action..

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